All work
Fintech Brand Identity / 2024
susuboxx
A contemporary brand system connecting the familiarity of traditional susu saving with a modern fintech product.
01 / CHALLENGE
Making the complex feel clear.
Create a financial identity that feels trusted, memorable and accessible rather than institutional.
02 / APPROACH
Product thinking before pixels.
A distinctive visual identity system with a confident color language and digital-first applications.
03 / OUTCOME
Built for the next stage.
A flexible brand foundation designed to work across product, marketing and physical touchpoints.