Description

This branding project for Yookos, a Christian social platform developed by Loveworld Incorporated, demonstrates a cohesive visual identity system that balances contemporary design with spiritual values. The brand centers around a distinctive circular logo featuring a stylized "Y" that symbolizes unity, connection, and community—core themes in Christian fellowship. The primary color palette features vibrant turquoise and clean white, creating an approachable yet professional aesthetic that appeals to a diverse faith-based audience. The comprehensive brand system includes merchandise applications such as promotional wristbands, water bottles, shopping bags, and notebooks, showcasing the brand's versatility across both digital and physical touchpoints. The tagline "You own the world" reinforces empowerment and community ownership, while the consistent application of the "yookos.online" web presence ensures seamless brand recognition across all platforms. This project successfully creates a modern, unified brand experience that resonates with Christian values while maintaining broad market appeal.